Snappie & Instaserv are Third Party Apps which can communicate with social platforms like Facebook and Twitter. They are allowed to post on the user’s behalf after the user gives them an approval.
We track engagement on Facebook through app analytics, which we receive access to as a third party application.
These analytics give us information on how many images are being shared from within our platform and aggregate data on the number of friends reached, number of likes and number of comments photos receive.
To ensure efficiency in which reports are generated, we accumulate engagement numbers such as sharing, reach, likes and comments up to 14 days after the event. After this engagement period, the report will no longer update and its numbers will not change.
An example of the report: